These days,First impression of your business is based almost exclusively on your website. So redesigning your website isn’t a task to take lightly. It requires a good deal of thought, time, and potentially money, but the upside can be enormous.
You aren’t getting the results you want:
If you aren’t happy with your results, it’s time to redesign. Examining your site's conversion rates -- visitor-to-lead and lead-to-customer typically being the most important -- can provide you with a clear idea of what needs to be adjusted on it.
The purpose of your site has changed:
If you’re like most companies, your marketing strategy is fairly fluid and reflects changes in results. While you clearly don’t need to do a full site redesign each time you adjust your marketing goals, it’s a good idea to check every so often to be sure your site is still aligned with your newest marketing plans.
Your site isn’t responsive:
If your site isn’t responsive yet (some content management systems like HubSpot's COS are responsive out-of-the-box), the chances you're losing leads and maybe even customers are high. Mobile users have made it clear they want to have a great UX on their devices -- the same ones they have on desktops -- so this should be a chief priority for your company if it hasn't already been made one.
Your third-party tools are outdated:
If your site is like most out there, you’ve embedded third-party tools that improve its functionality, such as shopping cart widgets. But, if some (or all) of these tools on your site aren't up to modern functionality standards, you're best off updating them.